INSIGHTS

Engineering, architecture, and strategy perspectives on building faster, more scalable commerce systems.

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Headless Commerce

Why Headless Commerce Architecture Matters for Growth

Headless commerce separates the frontend presentation layer from backend commerce logic, giving brands the flexibility to scale across channels without being constrained by platform limitations.

May 12, 20265 min read

Categories

Performance

Improving Core Web Vitals in E-commerce Storefronts

Core Web Vitals directly impact search rankings and user experience. Here is a practical approach to measuring and improving them in commerce storefronts.

May 5, 20266 min read
Platform Comparisons

Shopify vs BigCommerce: Frontend Architecture Comparison

A technical comparison of how Shopify and BigCommerce handle frontend development, theming, customisation, and headless architectures.

April 28, 20267 min read
Frontend Engineering

Building a Scalable Component System for Commerce

A structured approach to creating frontend component systems that scale across multiple storefronts without sacrificing performance or maintainability.

April 20, 20266 min read
Technical Strategy

How Technical Debt Slows Down Commerce Growth

Accumulated technical debt in frontend systems creates friction that compounds over time. Here is how to identify, prioritise, and address it.

April 12, 20265 min read
Analytics & Experimentation

Setting Up Analytics That Actually Inform Decisions

Most commerce analytics setups create noise, not signal. Here is how to build a measurement framework that drives real optimisation decisions.

April 4, 20265 min read

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